I heard a commercial on the radio today that made me scream out loud. There’s a woman talking about how all she wants when she wakes up is breakfast at McDonald’s. The idea of a sausage biscut compells her, it calls to her. And then the spokesperson comes in with “Who needs to think? Eat breakfast at McDonalds.”

Who needs to think? I thought the corporate commodification of choice was working at a much more subtle level. I guess people are getting immune to to the more discrete forms of brainwashing.

Thank goodness I don’t have a television — I’d rip my hair out of my skull.